Optimizing commercial performance for airlines, airports, and travel tech
Consulting
Revenue Management
Ancillary Revenue
Financial Planning
Network Planning
Scheduling
Route Development
Airlines
Helping LCCs and hybrid airlines to drive revenue growth, leverage the latest tech, and plan for the future.
Airports
Supporting airports to deliver sustainable network growth and appeal to their target airlines.
Travel Tech
Advising mature and start-up tech on navigating the airline world.
Contact me to discuss your project.
The Story
I spent over a decade working for airlines.
An economist by training, my airline experience spans multiple disciplines across the Commercial and Finance business units, ranging from Revenue Management to Ecommerce to FP&A.
I’ve had the good fortune to work in, lead, and build some amazing teams across Europe and North America and, having spent most of my career in lean ULCC organizations, technology has always been at the forefront of scaling up.
Now I help airlines, airports, and travel tech enhance commercial performance by leveraging my real-world experience combined with data and technology.
Garth Lund, Founder & MD
Alpcor Aviation (2024 - present)
Managing Director (Switzerland)
Flair Airlines (2021 - 2024)
Chief Commercial Officer (Vancouver, Canada)
Wizz Air (2013 - 2021)
Head of Financial Planning & Controlling (Budapest, Hungary)
Head of Pricing & Revenue Management (Geneva, Switzerland)
Head of Network Development & Scheduling (Geneva, Switzerland)
Star Alliance (2012 - 2013)
Alliance & Network Development (Frankfurt, Germany)
London School of Economics (2009 -2012)
BSc Economics
Other Projects
Media
Building The Engine Cowl as the go-to business media resource for airline pros.
Some other projects I’m working on.
Data Intelligence For Airports
Working with TrustMe! Consulting to bring insightful, cost-effective network intelligence to airports globally.
Ancillary Revenue
A database of over 75 revenue products and revenue forecasting methodology to help airlines supercharge ancillary revenue growth. Find out more.