Optimizing commercial performance for airlines, airports, and airline tech

About

Garth Lund, Independent Consultant

I’ve spent the past 14 years in the airline business, including senior roles at Wizz Air across network, revenue management and financial planning, and Chief Commercial Officer at Flair Airlines.

Since 2024, I’ve worked independently through Alpcor Aviation, advising airlines, airports and airline tech on commercial performance. Data and technology are at the core of how I work.


Flair Airlines

Chief Commercial Officer

Wizz Air

Head of Financial Planning & Controlling

Star Alliance

Alliance & Network Development

Head of Pricing & Revenue Management

Head of Network Development & Scheduling

Consulting

Revenue Management

Ancillary & Ecommerce

Network & Scheduling

Air Service Development

Airlines

Helping airlines to drive revenue growth, optimize network and scheduling, leverage the latest tech, and plan for the future.

Airports

Supporting airports to deliver sustainable route growth and use network intelligence to appeal to their target airlines.

Airline Tech

Advising mature and start-up tech on navigating the airline world.

Products & Programs

Network Intelligence for Airports

Build stronger business cases for airlines in less time. Skyscript is the next generation of network intelligence for airports.

  • Industry-leading data sources combined with your airport’s own data

  • AI route development engine runs across all the data

  • Dashboards or chat to explore the results

Developed together with TrustMe! Consulting.

Find out more about Skyscript

Supercharge Your Airline’s Ancillary Revenue

There are hundreds of actions an airline can take to grow ancillary revenue. RevScore identifies the ones to focus on.

  • Assessment and benchmarking of your current ancillary revenue performance

  • Specific actions to grow revenue from your existing ancillary products

  • Best-fit new products, with revenue projections

Built on a database of over 75 revenue initiatives.

Find out more about RevScore

Media

The Engine Cowl

Analysis of airline performance and strategy.

Co-hosted with John Strickland: the latest developments in the airline business.

Airline Insight

Listen to Airline Insight

The Airline Tech Podcast

Conversations with the leaders shaping the future of airline tech.

Working on a commercial question? Get in touch.