Optimizing commercial performance for airlines, airports, and travel tech
The Story
I’ve spent over a decade working in the airline business.
An economist by training, my airline experience spans multiple disciplines across the Commercial and Finance business units, ranging from Revenue Management to Ecommerce to FP&A.
I’ve had the good fortune to be a part of, lead, and build some incredible teams across Europe and North America where, having spent most of my career in lean LCC organizations, technology has always been at the forefront of scaling up.
Now I partner with airlines, airports, and travel tech companies to enhance commercial performance by leveraging my 14 years of industry experience combined with the latest tech and data analytics.
Garth Lund, Founder & MD
Alpcor Aviation (2024 - present)
Managing Director (Switzerland)
Flair Airlines (2021 - 2024)
Chief Commercial Officer (Vancouver, Canada)
Wizz Air (2013 - 2021)
Head of Financial Planning & Controlling (Budapest, Hungary)
Head of Pricing & Revenue Management (Geneva, Switzerland)
Head of Network Development & Scheduling (Geneva, Switzerland)
Star Alliance (2012 - 2013)
Alliance & Network Development (Frankfurt, Germany)
London School of Economics (2009 -2012)
BSc Economics
Contact me to discuss your project.
Consulting
Revenue Management
Ancillary Revenue
Financial Planning
Network Planning
Scheduling
Route Development
Airlines
Helping LCCs and hybrid airlines to drive revenue growth, leverage the latest tech, and plan for the future.
Airports
Supporting airports to deliver sustainable network growth and appeal to their target airlines.
Travel Tech
Advising mature and start-up tech on navigating the airline world.
Other Projects
Media
Building The Engine Cowl as the go-to business media resource for airline pros.
Some other projects I’m working on.
Data Intelligence For Airports
Working with TrustMe! Consulting to bring insightful, cost-effective network intelligence to airports globally.
Ancillary Revenue
A database of over 75 revenue products and revenue forecasting methodology to help airlines supercharge ancillary revenue growth. Find out more.