Supercharge your airline’s ancillary revenue roadmap
REVSCORE
Overview
Ancillary revenue is a core component of airlines’ top line revenue and will continue to be a key driver of revenue growth in the coming years.
As ancillary revenue has grown, so too has the variety of revenue products. This puts increasing pressure on ancillary revenue and ecommerce teams in the face of an ever-changing marketplace. In our experience, there is no shortage of ideas - the hard part is optimizing prioritization and delivery.
Using our powerful RevScore methodology and database, we help you cut through the noise of a seemingly endless number of ancillary revenue opportunities to gain clarity on what really matters and where your biggest opportunities lie to grow revenue.
Key Outcomes
Objectively estimate your airline’s incremental revenue uplift from potential new revenue streams
Ensure you are taking all revenue opportunities into account with our database of over 75 revenue products
Deliver powerful insights to create resilient new revenue streams
Empower yourself and your team to make the best decisions for the prioritization of revenue initiatives
How it works
RevScore is a program designed to help airlines grow and develop ancillary revenue. The program can be adapted for low-cost, hybrid or full-service business models.
Who is it for
We work with airlines globally. While we recommend a mix of in-person and remote collaboration, the program can also be conducted on a fully-remote basis.
Coverage
1. Discovery
The first step is to understand what your airline’s priorities are - whether that’s maximizing ancillary revenue, enhancing the customer experience, minimizing operational complexity or a combination thereof.
We then work with your team to generate the full set of potential revenue initiatives, combining our database of over 75 revenue products with your own ideas and backlog. This ensures we can make informed trade-offs between all potential options.
2. Calibration
We estimate the revenue uplift from each potential initiative with parameters customized based on your airline’s context and environment.
We set objective scoring metrics to rank all potential new revenue streams using our RevScore methodology.
3. Results
Through our Client Portal, you will have access to your customized RevScore dashboard where you will be able to review your top-scoring revenue initiatives, evaluate each individual potential revenue stream, and understand where your biggest opportunities lie.
How it works